Take your portfolio’s strength from A to Z with this tech giant’s stock!
Investing is one of the best ways to build wealth. However, your returns may vary based on the type of investment avenue you choose. Over the years, investing in the stock market has proven to be one of the fastest ways of making the most out of your funds. Although this investment avenue carries a higher risk than other avenues, that does not mean you cannot mitigate your risk.
Researching and investing your funds in the stocks of well-reputed companies with immense growth potential can increase your chances of making significant gains. One such company is Google.
Now, you must be wondering if this is an international stock, so how will you be able to invest in it? Well, read this article till the end to know all about it. But first, let’s understand why you should invest in Google.
Why You Should Invest in Google
Google’s Business Model
As depicted in its business model canvas, Google’s revenue model relies on various streams. YouTube ads and Google ads serve as primary sources of income. Moreover, a notable contributor to Google’s earnings is sponsored content displayed in search results, operating on a cost-per-click (CPC) basis. Under this model, advertisers pay Google when users click on their links or take specified actions.
Beyond this, Google generates revenue through partnerships with brands opting for cost-per-impression (CPM) advertising. It compensates for ad placements based on the number of views. Such a diversified revenue portfolio, supported by the extensive reach of Google’s platforms, showcases the company’s multifaceted approach to monetisation. This further positions it for success.
But that is not all! Beyond advertising, Google employs other avenues to generate income. It offers ad-free streaming through YouTube Premium subscriptions. Further, Google Cloud, a comprehensive cloud computing suite, provides businesses with robust data management solutions. Google also markets devices such as the Google Pixel smartphone and the Google Nest smart home appliance, further expanding its revenue streams beyond digital advertising.
Tip: Do you notice a pattern here? Google has created several revenue streams not only to boost their turnover, but also because they don’t want the fall of one or two sectors to negatively affect their revenues and profits. In the same way, you should also be looking to diversify your portfolio so that you are less dependent on the performance of only a few sectors or stocks. Consider investing in US stocks to achieve this diversification. You can own a part of some of the biggest companies in the world, including Google, Apple, Microsoft, Amazon, Nvidia and many more! Visit the relevant pages linked below to check out their share prices:
- Check Google Share Price
- Check Apple Share Price
- Check Microsoft Share Price
- Check Amazon Share Price
- Check Nvidia Share Price
Google’s Market Performance
Following the latest financial report, Google’s annual revenue is $278.13 billion, marking an 8.33% increase from the previous year’s $256.74 billion. For the June 30, 2022 quarter, the company generated $69.69 billion in revenue, reflecting a 12.61% year-over-year growth. The primary contributor to Google’s revenue is advertising, totalling $209.49 billion in 2021. Over the years, Google’s annual revenue depicted consistent growth, with figures of $181.69 billion in 2020 (a 12.77% increase from 2019) and $160.74 billion in 2019 (an 18.3% growth from 2018). The table below illustrates Google’s upward revenue trajectory since 2014:
| Year | Annual Revenue ($US billion) |
| 2014 | $65.67 |
| 2015 | $74.54 |
| 2016 | $89.98 |
| 2017 | $110.55 |
| 2018 | $136.36 |
| 2019 | $160.74 |
| 2020 | $181.69 |
| 2021 | $256.74 |
| 2022 | $278.13 |
Steps to Buy Google Shares from India
The easiest way to invest in Google stocks from India is through the Appreciate App.
Here’s a step-by-step guide:
Step 1: Open an Account with Appreciate
- Download the Appreciate app from the Google Play Store.
- Provide your basic personal information and set up your login credentials to register.
- Submit the required documents, such as your PAN card and proof of address, for KYC (Know Your Customer) compliance.
Step 2: Fund Your Account
- Go to the “Funds Transfer” section and select “Add Funds.”
- Choose your payment method (UPI, net banking, or debit card).
- Enter the amount and complete the transaction.
Appreciate makes it easy to send money to your US investment account with one-click transfers. You can also invest in top US stocks and ETFs with as little as ₹1 through fractional investing.
Step 3: Search for Google Shares (GOOG)
Once your account is funded, you can buy Google stock by following these steps:
- Open the app and navigate to the search bar.
- Type “Google” to find Google shares and tap on it.
The app features a user-friendly interface, making it easy to navigate and select stocks of your choice.
Step 4: Buy Google Shares
After finding Google shares, the next step is to place a bid:
- Open the Google profile page and click the “Buy” button.
- Indicate the amount or number of shares you want to purchase and tap the ‘Buy’ button.
With the Appreciate app, you can invest in Google stock through automated SIPs and investments. The app uses cutting-edge encryption technology, ensuring every transaction is secure.
Other Ways to Invest in US Stocks, like Google
Directly buying Google shares (Alphabet Inc. Class A – GOOG) from India can be challenging for some. However, there are alternatives to gain exposure to Google’s performance:
Exchange-traded funds (ETFs)
ETFs are a group of securities that trade like stocks on an exchange. Several ETFs hold Google shares as part of their portfolio, allowing you to invest in Google indirectly. Here are a few examples:
Fidelity MSCI Communication Services ETF (FCOM): This ETF focuses on communication sector companies and has Alphabet (Google’s parent company) as a significant holding (around 24% as of May 2024). You can find more details on financial websites.
SPDR S&P 500 ETF (SPY): This popular ETF tracks the S&P 500 Index, which includes Google as one of its holdings (around 5% weighting as of May 2024). You can learn more about SPY on the investment platform you must be using.
Indian and US Mutual Funds
Mutual funds are investment pools managed by financial experts. These experts invest the funds in various assets, including bonds, stocks, etc. Thus, you can benefit from Google stock by investing in relevant mutual funds that have them in their holdings. Some Indian and US mutual funds that have Google (through Alphabet) as part of their holdings are:
- Motilal Oswal Nasdaq 100 ETF Fund: This Indian ETF tracks the Nasdaq 100 Index, which includes Google (around 4% weighting as of May 2024).
- Vanguard Information Technology Fund (US Mutual Fund): This US mutual fund focuses on technology companies. Google shares are a major part of its portfolio.
Also Read: Mutual Funds vs ETFs
Benefits of Using Appreciate to Buy US Stocks
Investing in US stocks has become increasingly accessible for Indian investors due to the availability of a platform like Appreciate. Some of the advantages of using Appreciate for buying GOOG shares are:
Low Transaction Fees
Appreciate provides highly competitive pricing by ensuring savings on transaction costs. This cost efficiency further allows you to retain more of your profits, making frequent trading more viable and reducing the financial barrier to entry.
Learn more about the low cost of investing at Appreciate
AI Recommendations
With Appreciate’s AI-driven insights, you can make more informed decisions. The platform leverages artificial intelligence to analyse market trends and provide personalised recommendations, helping users optimise their investment strategies and enhance their portfolio performance.
Learn more about Appreciate’s AI Based Recommendations
Educational Resources
Appreciate offers many educational resources designed to help you learn while you earn. These resources include:
- Rearview Mirror: This section provides commentary on various recent goings-on in the financial and business world.
- Podcasts: The “Big Bucks Show” provides expert discussions on market movements, investment strategies, and insights to stay updated and enhance your financial knowledge
- Basics of Investing: Gain foundational knowledge with easy-to-understand content, perfect for new investors looking to start investing in financial markets
- Industry Primer: Get in-depth guides covering various sectors and industries, helping you make more informed investment choices based on detailed industry knowledge
Wide Range of Investment Products
Appreciate allows Indian investors to diversify their portfolios by accessing a wide range of investment products, including US equities, ETFs, and fixed deposits. This variety lets you personalise your investments according to your financial goals and risk tolerance.
Advanced Features
Appreciate has several advanced features like fractional investing, automated SIPs (Systematic Investment Plans), and easy transfers. Fractional investing allows you to purchase portions of high-value stocks. It makes it easier to diversify your portfolio even with a smaller capital. On the other hand, automated SIPs facilitate regular investments without manual intervention, promoting disciplined investing habits.
Security
You can also trust Appreciate for its robust security measures. These include advanced encryption and adherence to regulatory compliance. Such stringent measures protect your data and transactions, providing you peace of mind as you manage your portfolio.
Frequently Asked Questions about Investing in Google
Can I buy fractional shares of Google?
Yes, you can buy fractional shares of Google (Alphabet Inc.). However, this depends on your chosen brokerage platform. Appreciate is one of the few platforms that support fractional share trading, which means you can invest in a portion of a share based on the amount of money you wish to invest rather than needing to buy a whole share.
How much does it cost to buy Google shares on Appreciate?
With Appreciate, you can start investing in Google shares with as little as ₹1. It charges zero subscription and withdrawal fees, making it a cost-effective option for investing in US stocks.
Is my investment secure with Appreciate?
Yes.
Your investment is secure with Appreciate. It uses end-to-end encryption, multi-factor authentication, and AI-based monitoring. Additionally, US portfolios are insured up to $500,000 by Appreciate’s clearing partner, Drivewealth, against systemic failures.
Apart from Google, what other US stocks can I buy on Appreciate?
On Appreciate, besides Google, you can buy various US stocks like Apple, Tesla, Microsoft, Coca-Cola, Walmart, Facebook, Pfizer, Starbucks, Disney, and McDonald’s McDonald’s. We also offer popular ETFs such as S&P 500, NASDAQ, and Dow Jones.
Conclusion
Google shares can play a crucial role in your portfolio. Despite its high share prices, it still has enormous growth potential, as it is at the forefront of almost every technological advancement. Thus, investing your funds in this company can be fruitful. However, no matter its potential, always ensure you conduct your research rather than relying on someone else’s words.
If you are looking for a platform that can allow you to diversify your portfolio with US stocks, consider using Appreciate. This investment platform lets you save and maximise wealth through various investment settings, like fractional investments, change savings, etc.
Ready to Buy Google Shares?
Skyrocket your portfolio growth by becoming a Google stakeholder! Let Appreciate facilitate this immense growth opportunity for you.
Disclaimer: Investments in securities markets are subject to market risks. Read all the related documents carefully before investing. The securities quoted are exemplary and are not recommendatory.
