Small Investments. Big Dreams!!

AI enabled recommendations are at the core of what we offer our customers: 

• We run algorithm based technical indicator optimization for each traded asset in combination with your existing portfolio 
• We include a customer interest point of view in our recommendations, as captured by your responses to our profile questions, and your watchlist actions
• We abstract the complexity to ensure customers across the spectrum of financial market expertise can benefit from easy to digest financial recommendations

Our approach is based on three key beliefs:

• Belief in data and research: All our precommendations are created using techniques backed by proven financial research and data

• Belief in diversification: We believe in diversification across asset classes as well as within the classes to minimize idiosyncratic risk to maximize long term risk adjusted returns

• Belief in customer centricity: Customer centricity is built into every aspect of Appreciate, we focus on your outcomes first 

Buying (and selling) stocks on the Appreciate app is easy, hassle free and all you need is a tap of the finger. When you tap your finger to buy (or sell) a stock, you place an order to buy (or sell) the stock on an US stock exchange that Appreciate seamlessly executes on your behalf. You can place several complex order types in addition to simple Market orders. Please download the app to try it out!

We developed our recommendation engine algorithm in collaboration with the researchers at the University of Connecticut Finance & Analytics Department. These recommendations are generated based on two key aspects, which we believe inform the investing decisions of customers:

1. Customer interest: What would the customer like to invest in? This is generated by identifying other customers that are similar to the customer at hand based on demographics and behavioral characteristics. Then recommending holdings of similar customers to the customer at hand.

2. Portfolio Optimum: What would add optimum value to a customer's portfolio? This is generated by using a dynamic efficient frontier algorithm to iterate over the universe of securities and calculating which securities improve key ratios of the customer's portfolio (e.g., Sharpe ratio, Treynor ratio).

Ultimately, the generated recommendations are blended to create a list of recommendations for each customer that incorporates their interests as well as optimal asset/portfolio characteristics.

Holders of US traded fractional shares will not have voting rights for the fraction of a share owned, even if more than 0.50 shares are held in your account. Voting rights are not enabled administratively on our platform for shareholdings of less than 1 US traded share.