See what people are saying about their goals

Appreciate's Goal product is easy to set up, manage and understand which is their major advantage over other platforms where either there are too many jargons to navigate or too little information to make an informed decision. Definitely recommending it to all investment conscious in my circle.


Lead UX

Appreciate has helped me understand the importance of setting goals. While I have been investing for quite some time now it was never for a specific reason. Appreciate has made me realise the need for setting life goals, achieving them through planned investing and be financially independent.

Sandeep Patwardhan

Client Services Director

How it works


Whatever your goal, we have a tailor-made solution for you.

AI Enabled Higher Returns

Hassle free investing, powered by Appreciate AI

Our proprietary intelligent AI algorithms determine where your hard earned money should be invested every time you set a goal. You can rely on our expertise, to make more money, hassle free.

  • Access to US market that offers higher returns

  • AI enabled portfolio recommendations - hassle free investment decision making for you

  • Seamless tracking of your goals with reminders and tools to increase savings every year

  • Automated rebalancing and portfolio management - you can rest easy

Value for Money

Easy, one click,
low cost - for everything

Over the past decade, the US S&P Fortune 500 companies have outperformed the BSE/NSE by over 20%. We ensure you can access this market easily, with no friction and at a low cost.

Zero Commission, no minimum investment, no subscription fees

One click investing that’s seamless & hassle free

Complete transparency with no hidden fees


Safe, Secure, Trustworthy - Everytime.

Whether you’re buying, selling or browsing — at Appreciate we take your security very seriously. Your money is safe with us because:

  • - Gold standard KYC to authenticate your account
  • - Industry best practice encryption in place
  • - Stringent security measures
  • - 24/7 monitoring of all activity
  • - Industry best practice encryption in place
  • - Stringent security measures
  • - Insurance available from the Securities Investor Protection Corporation --- an US government agency
  • - Insurance available to safeguard your portfolio, held in the US by Appreciate's clearing partner Drivewealth, in case of bankruptcy or any other systemic failure

Note: Insurance not available to protect against trading losses that may be incurred.

  • - We are compliant with all relevant FEMA, RBI and investment regulations
  • - We, and our partners, are compliant with relevant US regulations, so your investments stay protected
  • - Seasoned operating team that has security and safety as its top concern
  • - Deep experience in Financial Services and E-commerce

Frequently Asked Questions

Yes! In 2004, the Government of India started the Liberalized Remittance Scheme (LRS) to enable Indians to send money abroad for a number of reasons. Investing in overseas markets is one of the allowed reasons. All investments through Appreciate will fall under this LRS regime and are thus completely legal. You can invest upto US $250,000 per person per year.

At Appreciate, our objective is to eliminate any stress and pain you feel in investing. Which is why, Appreciate puts AI enabled investing at your disposal. You choose how much you want to save and we invest it in a portfolio that matches your risk appetite and maximizes returns for you.

We take information you provide about yourself, our assessment of your risk appetite, and combine it with a constantly improving algorithm to determine the best possible portfolio for you that minimizes fees and hidden costs, maximizes return, and is constantly optimized every week! The intelligence behind this is based on an algorithm that is constantly learning about the most effective portfolio recommendations it can make - this is the AI foundation we refer to, when we say we offer AI enabled investing.

You decide how often you want to invest. All you have to do is decide the amount you want to invest, and choose a frequency of investment. We recommend a weekly or monthly recurring investment, but you can customize this to suit your needs. Decide which goal you want to achieve, set up a recurring payment that works for you, and we take care of the rest!!

As soon as you sign up and complete KYC, you can access your Appreciate account and start investing. In accordance with government regulations, investing is only allowed once Know Your Customer (KYC) steps are complete, and we have verified your KYC documents.

Yes! We believe higher financial returns should be accessible to everyone and not just to those who know a lot about the stock market. In fact it is our mission to help customers who are not experts in finance to get returns that are in line with what experts get. Once you sign-up, you can answer a small set of questions that will help Appreciate's Artificial Intelligence (AI) based algorithms understand your preferences and goals and create a portfolio for you - without you needing to become an expert in the stock market!

Why you should choose appreciate

  • Global Investing, Higher Returns - for Everyone
  • Investing Solutions- for Every Need
  • Easy, One Click, Low Cost- for Everything
  • Learn How and When to Invest- Everyday
  • Safe, Secure, Trustworthy - Everytime